Sweet Charity

Sweet Charity is an innovative collaboration between two invaluable non-for-profit organisations; The Grief Centre and Supporting Families in Mental Illness. In their unique ways, these organisations are dedicated to helping New Zealanders through times of crisis and to build stronger more resilient communities.  

Supporting Families provides the only independent service in New Zealand where any friend or family member can access direct help when they are concerned about the mental wellbeing of someone they care about.  The Grief Centre is a Charitable Trust, committed to providing support to those affected by any issues of grief and loss, through individual counselling and community wide training and education workshops.  

Unsurprisingly, this support requires huge amounts of resources and many skilled professionals to meet demand, so, faced with long term financial sustainability challenges, Sweet Charity was established to support both organisations in their work for the community.    

With the help of dedicated volunteers and generous donations from users of the services, Sweet Charity opened in May 2017, in a small space in Glenfield on Auckland’s North Shore.  

In May 2018 Sweet Charity launched their online store, becoming New Zealand’s first online charity store. Sweet Charity’s aim is to become an online platform for other charities and community groups who share sustainability struggles, recycling the finances, as well as the items sold.

Vision - Ensure life-transforming services are available for future generations and to everyone who needs them.
Mission - To create a profitable high-quality retail business in pre-owned and recycled goods which delivers sustained income to charitable community services.

Business Mentor, Anna Salek, founder of tea company Tea Total, has been working with Sweet Charity since late 2017.  “Sweet Charity is a breath of fresh air in the Not-For-Profit space.  I admire the determination of both Supporting Families and Grief Centre in looking to augment their traditional funding.  Mental health and grief related issues touch on almost everyone’s life at some stage yet they are poorly funded compared to other services.  Sweet Charity is operating in a unique space that works for the betterment of society on many levels, from the repurposing of used goods to the support of vulnerable people in times of need.  I am both proud and excited to be working with Supporting Families and the Grief Centre in their joint quest for financial independence.  Their online platform is an exciting model for growth and allows the addition of other Not For Profits to become part of this excellent initiative”.