Sweet Charity

Sweet Charity is an innovative collaboration between two invaluable organisations; The Grief Centre and Supporting Families in Mental Illness. Supporting Families is a mental health and addictions support provider for families and whanau. The Grief Centre is a Charitable Trust committed to providing support to those affected by grief and loss. Both not-for-profit organisations are equal shareholders of Sweet Charity Ltd. Unsurprisingly, this support requires huge amounts of resources and many skilled professionals to meet demand, so faced with long term financial sustainability challenges, the Sweet Charity seed was sewn. Sweet Charity opened in May 2017, selling donated clothing and homewares in a small space in Glenfield, on Auckland’s North Shore. With the help of our dedicated volunteers and generous donations we are able to assist both organisations to continue with their crucial and valuable work; helping New Zealanders through times of crisis and building stronger more resilient communities.

Our shop space is leased from the Glenfield Community Centre, a space boasting an impressive history of community-focused projects, including Food Bank. We are delighted to be in a space with such a strong history of doing good.

When you support Sweet Charity, you are also supporting the environment by recycling goods and reducing waste. Shopping second-hand is not only a money saver for the customer but also provides vital support for our charitable organisations.

In May 2018 we launched our online store, becoming New Zealand’s first online charity store. We aim to become an online platform for all charity stores to sell on, ensuring that all commission fees go back to charity.


Vision - Ensure life-transforming services are available for future generations and to everyone who needs them.
Mission - To create a profitable high-quality retail business in pre-owned and recycled goods which delivers sustained income to charitable community services.

Business Mentor, Anna Salek, founder of tea company Tea Total, has been working with Sweet Charity since late 2017.  “Sweet Charity is a breath of fresh air in the Not-For-Profit space.  I admire the determination of both Supporting Families and Grief Centre in looking to augment their traditional funding.  Mental health and grief related issues touch on almost everyone’s life at some stage yet they are poorly funded compared to other services.  Sweet Charity is operating in a unique space that works for the betterment of society on many levels, from the repurposing of used goods to the support of vulnerable people in times of need.  I am both proud and excited to be working with Supporting Families and the Grief Centre in their joint quest for financial independence.  Their online platform is an exciting model for growth and allows the addition of other Not For Profits to become part of this excellent initiative”.